Neon Marketplace announced today the opening of its second store location at 3302 East Main Road in Portsmouth.

Neon Marketplace, a proprietary brand of Procaccianti Companies, opened its first store at 533 E. Main Road in Middletown earlier this year.

“Our family has been in the convenience store business for decades and it’s truly exciting to see our vision become reality in terms of offering our guests an experience that is unmatched in the marketplace today,” said Joseph Giacobbi, Director of Operations for Neon Marketplace in a statement. “After the successful launch of our first store on 533 E. Main Road in Middletown, we are excited to spread this brand to another town on Aquidneck Island and continue to innovate the convenience store experience for our customers.”

At the new Neon Marketplace in Portsmouth, guests will enjoy a full-service fountain drink station, fresh gourmet coffees of any size for $.99, and a full menu of fresh made-to-order breakfast sandwiches, hot and cold submarine sandwiches, pizzas, and salads. The location also offers guests ten (10) vehicle fueling stations.

In a press release, Neon Marketplace says that they cater “to today’s modern traveler by delivering a uniquely refreshing and stylish experience designed to drive consumer loyalty. Neon Marketplace locations are targeted for areas where the convenience store customer is currently underserved and in areas where growing populations and/or business growth has resulted in increased vehicular traffic and consumer demand. In addition to offering a wide variety of high-quality food options, Neon Marketplace also offers premium-quality fuels and, in many locations, will have a self-service car wash and vacuum stations”. 

Neon Marketplace has three other locations in various stages of planning, development, and permitting, which are planned for Providence, Rhode Island, Seekonk, Massachusetts, and Freetown, Massachusetts. These three locations have opening dates for the first half of 2021. 

“We are excited to bring the fresh food concept to the Northeast,” said Nick Giacobbi, Director of Development for Procaccianti Companies in a statement. “It’s a new prototype for this area, but we want to change the industry by offering fresh, high-quality food and beverages at a gas station.”

Follow Neon Marketplace on FacebookInstagram and Twitter to learn more about the growing brand.

Ryan Belmore is the Publisher of What'sUpNewp. 
Belmore has been involved with What’sUpNewp since shortly after its launch in 2012, proudly leading it to be named Best Local News Blog in Rhode Island by Rhode Island Monthly readers in 2018, 2019, and 2020 and an honorable mention in the Common Good Awards in 2021.

Born and raised in Rhode Island, Belmore graduated from Coventry High School and the Community College of Rhode Island. In addition to living in Newport for 10 years, he has lived in Portsmouth, Coventry, Providence, Smithfield, Burrillville, and East Greenwich.

Belmore currently serves as Vice President of the Board Of Directors for Fort Adams Trust and on the Board of Directors for Potter League For Animals. He previously served on the Board of Lucy's Hearth and the Arts & Cultural Alliance for Newport County.

Belmore and his wife, Jen, currently live in Alexandria, Virginia, a move they made in 2021. Read more about that here -

Belmore visits Newport every couple of weeks to support the 12+ paid contributors What'sUpNewp has on the ground across Rhode Island, a place he called home for 39 years.

Belmore is a member of Local Independent Online News (LION) Publishers, Society of Professional Journalists, and the North American Snowsports Journalists Association.

In 2020, Belmore was named Member of the Year by LION and won the Arts & Cultural Alliance of Newport County's Dominque Award.
Belmore can be contacted at and 401-662-1653.