The Rhode Island Small Business Administration’s Rhode Island District is providing important webinars for businesses, giving them tools that they can use now during this COVID-19 crisis, and when it passes.

To that end, the SBA has scheduled a “Marketing Basics Webinar Series – Email Marketing 101 on Thursday, April 23, from 11a.m. to noon. The Webinar is free. Individuals can register on the SBA’s Rhode Island District website.

Sending emails to customers is an incredibly powerful tool for boosting engagement and driving conversions,” the SBA announcement said. It suggests the webinar is appropriate for those who have yet to initiate an email marketing strategy, and those who may be struggling to develop one. 

Here are some of the items the webinar will address: 

  • How companies are using email to communicate during COVID-19
  • Picking the right email platform
  • How to build your customer email list
  • Creating content that delivers results with a call to action
  • Understanding metrics to make smarter decisions

Frank Prosnitz

Frank Prosnitz brings to WhatsUpNewp several years in journalism, including 10 as editor of the Providence (RI) Business News and 14 years as a reporter and bureau manager at the Providence (RI) Journal. Prosnitz began his journalism career as a sportswriter at the Asbury Park (NJ) Press, moving to The News Tribune (Woodbridge, NJ), before joining the Providence Journal. Prosnitz hosts the Morning Show on WLBQ radio (Westerly), 7 a.m. to 9 a.m. Monday through Friday, and It’s Your Business, also on WBLQ, Monday and Tuesday, 9 a.m. to 10 a.m.

Prosnitz has twice won Best in Business Awards from the national Society of American Business Editors and Writers (SABEW), twice was named Media Advocate of the Year by the Small Business Administration, won an investigative reporter’s award from the New England Press Association, and newswriting award from the Rhode Island Press Association.