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Sunday, January 15, 2017


 2017 Media Kit – What’sUpNewp & What’sUpRhodeIsland

Last Updated: January 4 ,2017

wun-logo_finalWhat’sUpNewp is dedicated to covering all that’s happening, new and to do in Newport County through reporting, curating and aggregating. What’sUpNewp combines native content with  the most valuable content and information from local, regional and national media sources, our readers are the most well informed about Newport County.

What’sUpNetworks was founded in 2009 by Rob Ianelli with the launch of What’sUpMartha, a lifestyle site to keep people in the know of all that was happening. Soon after came the launch of  What’sUpStowe, What’sUpTucket, and in March of 2012, What’sUpNewp. Ryan Belmore joined the What’sUpNetworks crew in December of 2012 and acquired the company from Rob in February of 2014, Belmore continues as this day as the sole owner and editor of the company.

What’sUpRhodeIsland soft-launched in October of 2016, once the right crew is in place to cover the things that want to and need to be covered, the site will be fully launched! Details and costs coming soon for this, right now if you advertise with What’sUpNewp – we automatically add your ads to What’sUpRhodeIsland.

The What’sUpNewp Crew:

Ryan Belmore – A life-long Rhode Islander, Belmore uses his diverse career and life opportunities to put a unique spin on the content that is created on both sites. Belmore grew up around firefighting and spent many years as a volunteer/paid First Responder in Coventry, later he went on to obtain a degree in Fire Science. In a completely random move, Belmore would go on to work for the New England Patriots for almost nine years, before “retiring” in 2010. Belmore has since hosted a radio talk show on AM 1540 WADK Newport, worked for the American Cancer Society and has been an active volunteer, donor and advocate for the American Cancer Society, St. Baldrick’s and many other non-profits. Belmore was the social media coordinator for the 2015 Volvo Ocean Race Newport Stopover, he currently serves on the Board Of Directors for the Fort Adams Trust.

Frank Prosnitz – Has spent a better part of his career in journalism, initially as a sports and news reporter in New Jersey for two years; for 14 years as a reporter and bureau manager at the Providence Journal; and for a decade as editor of Providence Business News (PBN). During his tenure at PBN, Prosnitz was recognized as among the six best business weeklies in North America by the Society of American Business Editors and Writers (SABEW), and twice he won SABEW’s best in business awards. Additionally, he has won investigative reporting and writing awards from the New England and Rhode Island Press Associations, and twice won Media Advocate of the Year from the Small Business Administration. Prosnitz has also operated his own public relations business, served as press secretary to the Rhode Island General Treasure and as communications manager for the Rhode Island Blood Center.

Tyler Bernadyn – Tyler is a local hospitality professional, bartending at Midtown Oyster Bar Wednesday through Sunday nights on the Burgee Bar and at Caleb & Broad on Monday nights for their award winning $10 entree dinner special. Tyler is a graduate of Providence College and a true Rhode Islander, born and bred.

Sarah McClutchy – Sarah graduated from Lehigh University with a degree in Journalism, her work has been featured in local and national newspapers, magazines and online sources.

Other Contributors Include: Jillian Tullgren, Bobby Forster, Sean McNeill, Patrick Murphy, Morgan Macia and Sarah Fimple.

What Advertising On What’sUpNewp Allows You To Do:screenshotofsite

  • Reach more than 35,000 unique visitors a month (over 110,000 pageviews monthly) with an ad that clicks straight through to your website.
  • The ability to update your ads at a moment’s notice for special promotions and time-sensitive occasions.
  • Get performance metrics, including impressions and click-through rates.
  • Be a part of where people go for information when they want to know what’s happening, new or to do in and around Newport, RI.


What’sUpNewp Reaches More People In More Ways Than Anyone Else:

  • Website – desktop & mobile
  • Radio – We have an exclusive partnership with Radio Newport, 105.9 FM
  • Podcast – audio from interviews, special events and more.
  • E-mail – Daily newsletter is sent to more than 10k loyal followers every morning
  • Facebook – more than 19k fans
  • Twitter – more than 4k followers
  • Instagram – more than 4.7k followers
  • Events – What’sUpNewp gets involved with the community & hosts events
  • Video – Facebook Live, Drone, Video and more…


Reach of www.whatsupnewp.com:

January 1 – December 31, 2016 Visitor Statistics  (via Google Analytics)

  • Pageviews: 1,336,406
  • Unique Users: 473,256
  • Sessions: 963,623 (205,200 or 21.32% are from Newport)
  • 76.5 % of users are between 18 – 44 years old
  • 54.15% of users are male, 45.85% of users are female
  • Top 10 cities or towns based on 2016 traffic are 1) Newport 2) Boston 3) Middletown 4) New York 5) Tiverton 6) New Haven 7) Portsmouth 8) Providence 9) Hartford 10) North Kingstown


Average Monthly Visitor Statistics for 2016:

  • Pageviews: 111,367
  • Unique Users: 39,438
  • Sessions: 80,301


What People, Partners and Advertisers Are Saying About What’sUpNewp:

Jeanne-Marie Napolitano, Mayor of Newport

“I found the publication of What’s Up Newport to be a very positive experience. Their audience is informed, and diversified. I find myself looking forward to seeing their news on a daily basis. It has been helpful to residents’ and businesses keeping the public “in the know” about events, government, and activities which are occurring throughout Newport and the County.”

Alyson F. Novick, Director of Development, Dr. Martin Luther King, Jr. Community Center

“I’ve come to rely on WhatsUpNewp personally and professionally in all sorts of ways. Ryan and his team are incredibly responsive and generous in helping to raise community awareness – and funds! —  for non-profits like the MLK Community Center.  The site is cleanly designed, easy to use and gives me news I need and want, with advertising that isn’t annoying. I actually find myself looking at the ads – a first for me!  WhatsUpNewp is a terrific community resource and partner.”

David Norton, Founder of Lemon & Line

“We’ve been working with Ryan and What’s Up Newp from the start. Ryan has always been an enthusiastic supporter of our brands mission. From an advertising perspective he helps us reach our local customers – but more importantly – he is always willing and eager to step outside of the box. In a field saturated with traditional thinking – Ryan goes the extra step to develop solutions that work for us. He is a true partner and we’ll continue to work with him for the foreseeable future. Thanks you Ryan and the team of What’s Up Newp! “

Kate Leonard, Newport City Councilor – 3rd Ward

“WhatsUpNewp has grown into a formidable site for dispensing news, job opportunities, events etc to its readers. I praise Ryan for his intense work schedule and commitment that have enabled us to receive almost instant information on activities and happenings in Newport and nearby communities. Often National news of interest are also included. WhatsUpNewp was first to give us election night results—exhibiting that Ryan probably stayed up for hours collecting data. We residents and businesses now have another opportunity to share comments.

Thank you, WhatsUpNewp—after looking at all the businesses offering Thanksgiving dinners and catering, I now have my reservations and will not go hungry.”

Beth Cullen, Co-founder of RI STEAM Academy, Former President of the Point Association of Newport, Vocal Citizen for Positive Change and Mac’s Mom!

Like Wilder’s character, Theophilus North, who capably navigated Newport’s “nine cities” of the1920’s, Ryan Belmore adeptly gives voice to the many dimensions of 21 st century Newport. The What’sUpNewp platform keenly uncovers and chronicles issues of import. Ryan offers value in his ever-vigilant attempt to keep Newport’s political, commercial, social, and neighborhood/civic scenes top of mind and relevant to his many audiences.

Want to submit a testimonial or feedback about what we do? E-mail Ryan@whatsupnewp.com.

Cost Of Advertising:

Contact Ryan at Ryan@whatsupnewp.com for pricing and a customized package.


Selected Client List Includes:

  • Bit Players
  • Bowen’s Wharf
  • Brick Alley Pub
  • City Of Newport
  • Cru Cafe
  • DF Dwyer Insurance
  • Diego’s
  • Hotel Viking
  • Hyatt Regency Newport
  • IHOP Middletown
  • Jane Pickens Theater
  • Kristen Coates
  • Lemon & Line
  • Newport Festivals Foundation
  • Newport Harbor Hotel
  • Newport Restaurant Week
  • Newport Waterfront Events
  • Politicians/City Councilors/School Committee Members – Senate President Teresa Paiva Weed, Mayor Napolitano, Jamie Bova, Dave Carlin & Ray Gomes
  • Style Newport
  • Volvo Ocean Race
  • Wharf Pub
  • World Match Racing Tour


Are You Ready To Get Started:

Can’t understand all of this digital media advertising lingo? It’s ok, we’d be happy to meet with you and explain further! We’d also be happy to create a custom package around your ideas, goal and budget, just contact us!

If you have a question or would like to begin adverting, please contact us at ryan@whatsupnewp.com or call 401-662-1653. 

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