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Thursday, February 23, 2017


wun-logo_finalWhat’sUpNewp is dedicated to covering all that’s happening, new and to do in Newport County through reporting, curating and aggregating. What’sUpNewp combines native content with  the most valuable content and information from local, regional and national media sources, our readers are the most well informed about Newport County.

What’sUpNetworks was founded in 2009 by Rob Ianelli with the launch of What’sUpMartha, a lifestyle site to keep people in the know of all that was happening. Soon after came the launch of  What’sUpStowe, What’sUpTucket, and in March of 2012, What’sUpNewp.

Ryan Belmore joined the What’sUpNetworks crew in December of 2012 and acquired the company from Rob in February of 2014, Belmore continues as this day as the sole owner and editor of the company.

Media Kit for What’sUpNewp

February – 2017

For more information, please contact:
Ryan Belmore

Overview of What’sUpNewp

What’sUpNewp is dedicated to covering all that’s happening, new and to do in Newport County, from where to enjoy brunch on Sunday to what’s happening at City Hall.  

What’sUpNewp combines native content with the most valuable content and information from local, regional and national media sources; we are the number one online source in Newport County for information and our readers are the most informed. Since 2012, the site has become the leading source for tourists and locals to discover “what’s up” around the City-By-The-Sea.

This media kit describes opportunities for advertisers to reach this unique, valuable audience.

The What’sUpNewp Crew:


Ryan Belmore – A life-long Rhode Islander, Belmore uses his diverse career and life opportunities to put a unique spin on the content that is created on both sites. Belmore grew up around firefighting and spent many years as a volunteer/paid First Responder in Coventry, later he went on to obtain a degree in Fire Science. In a completely random move, Belmore would go on to work for the New England Patriots for almost nine years, before “retiring” in 2010. Belmore has since hosted a radio talk show on AM 1540 WADK Newport, worked for the American Cancer Society and has been an active volunteer, donor and advocate for the American Cancer Society, St. Baldrick’s and many other non-profits. Belmore was the social media coordinator for the 2015 Volvo Ocean Race Newport Stopover, he currently serves on the Board Of Directors for the Fort Adams Trust.

Frank Prosnitz – Has spent a better part of his career in journalism, initially as a sports and news reporter in New Jersey for two years; for 14 years as a reporter and bureau manager at the Providence Journal; and for a decade as editor of Providence Business News (PBN). During his tenure at PBN, Prosnitz was recognized as among the six best business weeklies in North America by the Society of American Business Editors and Writers (SABEW), and twice he won SABEW’s best in business awards. Additionally, he has won investigative reporting and writing awards from the New England and Rhode Island Press Associations, and twice won Media Advocate of the Year from the Small Business Administration. Prosnitz has also operated his own public relations business, served as press secretary to the Rhode Island General Treasure and as communications manager for the Rhode Island Blood Center.

Tyler Bernadyn – Tyler is a local hospitality professional, bartending at Midtown Oyster Bar Wednesday through Sunday nights on the Burgee Bar and at Caleb & Broad on Monday nights for their award winning $10 entree dinner special. Tyler is a graduate of Providence College and a true Rhode Islander, born and bred.

Sarah McClutchy – Sarah graduated from Lehigh University with a degree in Journalism, her work has been featured in local and national newspapers, magazines and online sources.

Other Contributors Include: Jillian Tullgren, Bobby Forster, Sean McNeill, Patrick Murphy, Morgan Macia and Sarah Fimple.

What’sUpNewp Reaches More People In More Ways Than Anyone Else:

  • Website – desktop & mobile
  • Radio – We have an exclusive partnership with Radio Newport, 105.9 FM
  • Podcast – audio from interviews, special events and more.
  • E-mail – Daily newsletter is sent to more than 10k loyal followers every morning
  • Facebook – more than 19k fans
  • Twitter – more than 4k followers
  • Instagram – more than 4.7k followers
  • Events – What’sUpNewp gets involved with the community & hosts events
  • Video – Facebook Live, Drone, Video and more…


What People, Partners and Advertisers Are Saying About What’sUpNewp:


Jeanne-Marie Napolitano, Mayor of Newport

“I found the publication of What’s Up Newport to be a very positive experience. Their audience is informed, and diversified. I find myself looking forward to seeing their news on a daily basis. It has been helpful to residents’ and businesses keeping the public “in the know” about events, government, and activities which are occurring throughout Newport and the County.”

Alyson F. Novick, Director of Development, Dr. Martin Luther King, Jr. Community Center

“I’ve come to rely on WhatsUpNewp personally and professionally in all sorts of ways. Ryan and his team are incredibly responsive and generous in helping to raise community awareness – and funds! —  for non-profits like the MLK Community Center.  The site is cleanly designed, easy to use and gives me news I need and want, with advertising that isn’t annoying. I actually find myself looking at the ads – a first for me!  WhatsUpNewp is a terrific community resource and partner.”

David Norton, Founder of Lemon & Line

“We’ve been working with Ryan and What’s Up Newp from the start. Ryan has always been an enthusiastic supporter of our brands mission. From an advertising perspective he helps us reach our local customers – but more importantly – he is always willing and eager to step outside of the box. In a field saturated with traditional thinking – Ryan goes the extra step to develop solutions that work for us. He is a true partner and we’ll continue to work with him for the foreseeable future. Thanks you Ryan and the team of What’s Up Newp! “

Kate Leonard, Newport City Councilor – 3rd Ward

“WhatsUpNewp has grown into a formidable site for dispensing news, job opportunities, events etc to its readers. I praise Ryan for his intense work schedule and commitment that have enabled us to receive almost instant information on activities and happenings in Newport and nearby communities. Often National news of interest are also included. WhatsUpNewp was first to give us election night results—exhibiting that Ryan probably stayed up for hours collecting data. We residents and businesses now have another opportunity to share comments.

Thank you, WhatsUpNewp—after looking at all the businesses offering Thanksgiving dinners and catering, I now have my reservations and will not go hungry.”

Beth Cullen, Co-founder of RI STEAM Academy, Former President of the Point Association of Newport, Vocal Citizen for Positive Change and Mac’s Mom!

Like Wilder’s character, Theophilus North, who capably navigated Newport’s “nine cities” of the1920’s, Ryan Belmore adeptly gives voice to the many dimensions of 21 st century Newport. The What’sUpNewp platform keenly uncovers and chronicles issues of import. Ryan offers value in his ever-vigilant attempt to keep Newport’s political, commercial, social, and neighborhood/civic scenes top of mind and relevant to his many audiences.

Audience & Demographics

What’sUpNewp Audience: Educated & Engaged

What’sUpNewp has seen traffic grow considerably since its launch in March of 2012. Visitors to www.whatsupnewp.com are highly targeted, and arrive mainly via browser bookmarks, targeted search engine queries, social media interactions, and highly relevant inbound links. In short, our website is uniquely positioned to offer an audience that is receptive to your advertising message.

We help large brands get small and small brands get large. Let’s be honest, it’s very attractive to communicate a branded message across various media sources in 1 fell swoop. That is the power of our network. Furthermore, harnessing the resources of What’sUpNewp media sources results in a full- circle campaign that touches on every important aspect of our audience’s lives. But, don’t just take our word for it. There’s already been a sizable amount of brands that believe in what we’re building. It is about time you join us and see for yourself.

Audience Metrics:

The following information describes the size and scale of What’sUpNewp’s audience on www.whatsupnewp.com.

  • 111,367 Average Monthly Pageviews in 2016 
  • 39,438 Average Monthly Users in 2016 
  • 80,218 Average Monthly Sessions in 2016 


Social Media Metrics:

Here is a breakdown of What’sUpNewp’s presence on major social media platforms.

  • 20,104 Facebook Likes
  • 5,026 Twitter Followers
  • 6,446 Instagram Followers


E-mail Newsletter Metrics:

More than 11,000 e-mail addresses receive our daily e-mail newsletter every morning.

2016 Demographics:

Here is a breakdown of the demographics of What’sUpNewp’s audience.

18-24 27.5%
25-34 33.5%
35-44 15.5%
45-54 12.5%
55-64 5.5%
65+ 5.5%
Male 54.15%
Female 45.85%
Newport 205,200 sessions (21.32%)
Boston 84,570 sessions (8.9%)
Middletown 83,271 sessions (8.65%)

The above traffic and demographic information was sourced via Google Analytics, Twitter, Facebook and Instagram on January 23, 2017.

Rates & Opportunities

We offer exclusive innovative advertising options so that our readers have a memorable, fun experience when viewing your brand.

Forget outside the box, we are going to a whole new solar system!

Monthly Advertising Rates: 

  • Standard Banner (728×90): $300
  • Standard Square (300×300): $200
  • Standard Combo (1-728×90 and 1 – 300×300): $400


Number of ads in rotation – Standard Banner (max. 20), standard square (max. 20)

Discounts on Monthly Advertising Rates:

  • Non-Profit Monthly: Less 30%
  • 6-Month: Less 25%
  • 12-Month: Less 33%


Our Exclusive Innovative Ads:

Examples of each can be seen on our home page or if you click on the link.

Scratch Off: It’s like a lottery ticket

Flipper: Front and back to an ad

Slideshow: Slideshow up to 5 ads

Coupon: Customers click and print

Cubed: This displays 6 images and captions of your choosing in a very slick rotating cube

Video Plays YouTube or Vimeo video

Drop Down: This is an ad which, when hovered over, will expand outward and display a second image

Editable Ad (coming soon): Text changes on ad via text from you or Facebook post ( +$100 per month)

Before/After: Perfect for that construction project

Real Estate: An ad format specifically for real estate agent selling property

The Countdown: Countdown to a big event or end of a sale.

Big Easy Ad Slideshow: Create a slideshow of up to 30 different ads with a configurable time delay in-between slides.

Advanced Ad Slideshow: Create a slideshow of up to 10 different ads with a configurable time delay in-between slides, and separate links per slide.

Click To Enlarge: A very simple format which displays an image and a “Click to Enlarge” call to action which will open the image in a new window. Useful for store flyers and circulars.

The Listing/Table: Easily list movie showtimes, restaurant menus, sports schedules, event schedules, etc.

Ad/Special Of The Day: Just like a standard banner ad, but you can specify different ads/links for different days of the week.

Instant Facebook or Instagram: Create an ad from a public Facebook or Instagram page. This pulls in the latest post from a Facebook feed once per hour. It displays the photo, caption, and optionally, comments and like information on the post.

There’s many other things we can do with ads, have something specific in mind (like a takeover)? E-mail us and we can show you all 50+ ad types we can use. 


Other Opportunities

In addition to website banner advertising, What’sUpNewp also offers the following  Inquire about cost of each):

  • Sponsor A Column 
  • Sponsored Content
  • Podcast Sponsorship
  • Ads on Radio Newport 105.9 WXHQ FM 
  • Video Marketing – News Content Advertising
  • Video Marketing – Branded Promo Video
  • Video Marketing – In Depth Business Feature Video 
  • Social Media Management


These additional opportunities allow you to reach our targeted audience through non-traditional media. Often, the audience is more engaged when watching video or when on a mobile device. Contact us for additional information on how you can take advantage of these unique opportunities.

Selected Client List Includes:

  • Bit Players
  • Bowen’s Wharf
  • Brick Alley Pub
  • City Of Newport
  • Cru Cafe
  • DF Dwyer Insurance
  • Diego’s
  • Hotel Viking
  • Hyatt Regency Newport
  • IHOP Middletown
  • Jane Pickens Theater
  • Kristen Coates
  • Lemon & Line
  • Newport Festivals Foundation
  • Newport Harbor Hotel
  • Newport Restaurant Week
  • Newport Waterfront Events
  • Politicians/City Councilors/School Committee Members – Senate President Teresa Paiva Weed, Mayor Napolitano, Jamie Bova, Dave Carlin & Ray Gomes
  • Style Newport
  • Volvo Ocean Race
  • Wharf Pub
  • World Match Racing Tour



For more information and to get started, please contact: Ryan Belmore at Ryan@whatsupnewp.com or 401-662-1653.

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