Audrain, LLC announced today the appointment of its new Chief Executive Officer, Donald Osborne, who will report to Chairman Nicholas Schorsch and the board of directors of the Audrain Automobile Museum. Effective immediately, Osborne has been asked to direct both the non-profit and for-profit automotive and lifestyle initiatives underneath this newly-launched parent company. Based in Newport, Rhode Island with the Audrain team, Osborne will oversee the direction and execution of branding, marketing, communication and customer engagement strategies and programs for the Audrain Automobile Museum, Audrain’s Newport Concours d’Elegance & Motor Week, as well as the re-launch of Audrain Motorsport.
“We are pleased to welcome Donald and strongly believe that his knowledge, expertise and visibility in the automotive world will go far in helping us accomplish our goal to expand our brand globally,” states Nicholas Schorsch, co-founder and chairman of the Audrain Automobile Museum in the press release that made the announcement. “Donald will be able to work to extend our museum’s curatorial abilities, collections, build on the existing charitable support and community outreach, as well as help realize our mission and grow our reach through the concours and motor sport division. We are thrilled to add such a passionate visionary to our team and look forward to working together to bring great automotive experiences to life at Audrain.”
For Audrain’s non-profit division, Osborne will oversee exhibition planning, development and membership for the Audrain Automobile Museum, a 501 (c)(3) nonprofit organization, as well as lead all the activities and events for Audrain’s Newport Concours d’Elegance & Motor Week. Donald will also spearhead Audrain Motorsport, an exciting automotive lifestyle club offering its members collection consulting, exclusive tours, rallies, travel and driving experiences, events, presentations, appraisal and acquisition services and more for enthusiasts alike. As many attendees experienced in 2019, the new annual Motor Week, preceding Audrain’s Concours d’Elegance, will host several days of extraordinary, ticketed automotive events and opportunities, as an extension to Audrain Motorsport’s larger events calendar with programs to be announced.
“I am very excited about this new challenge and opportunity to combine so much of my background and various passions into this inspired vision of creating incredible automotive experiences for other people who enjoy cars as much as I do,” says Donald Osborne in the press release. “Having already had the exceptional opportunity to work with Nicholas and his sensational team at Audrain the past couple of years, I couldn’t be more pleased than to continue building upon the great work they’ve achieved over the course of five years since the founding of the Audrain Automobile Museum.”
In addition to his role as CEO, Osborne will maintain his existing projects for clients of his own consulting company, Automotive Valuation Services; additionally, he will continue his public appearances, hosting recurring segments of ‘Assess & Caress with Donald Osborne’ and ‘Behind the Bowtie’ on ‘Jay Leno’s Garage’, and collaborating with select media entities, many of which he has been contributing since many years, including Sports Car Market and Collier AutoMedia.