Newport-based Lemon & Line announced this evening that they have been chosen as the Official Team Bracelet for New York Yacht Club American Magic, a sailing team challenging for the 36th America’s Cup.

Partnering with preeminent rope manufacturer Marlow, the line supplier for the team, Lemon & Line will manufacture the Official Team Bracelet from its headquarters in downtown Newport and make the product available online and through it’s nationwide retail network. The bracelets will also be available at Lemon & Line store fronts in Newport and Nantucket.

“American Magic is proud to join with Lemon & Line, as our shared values, Marlow line products, base of operations and love for the sport gives the two brands a lot in common,” said Rob Ouellette, Chief Operating Officer for American Magic in a press release.

“As a lifelong racer and sailor, this partnership represents everything I’ve been working for,” says David Norton, founder of Lemon & Line in a press release. “We’ve been at this for over eight years. The first on the scene, we built this company from the ground up here in Newport. From day one we have remained connected and committed to our sport. Partnering with our home team is an honor and a privilege. American Magic is an electrifying team to follow. Watching them foil around on the Mule is simply remarkable. The innovation and enthusiasm is building and we’re so proud to be part of it. The future is incredibly bright.”

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For more information on American Magic, visit