Laura Jean Denim is holding a denim drive Wednesday, May 25 through Wednesday, June 15 that will upcycle donated jeans into housing insulation.

Participants that donate at least one pair of used jeans will receive a coupon for $20 off a new pair of jeans. All donated denim will be upcycled into UltraTouch™ Denim Insulation as part of the Blue Jeans Go Green™ program. Offer valid on purchases made the same day as the donation.
Cotton Incorporated began the denim recycling program in 2006 to help benefit local communities. Collecting over one million pieces of denim, the insulation has been distributed through organizations like Habitat for Humanity. Blue Jeans Go Green™ has created approximately two million square feet of insulation and diverted over 600 tons of waste from landfills since its inception.

Sheryl Crow for Blue Jeans Go Green

“I’m excited to be a part of a denim repurposing program that takes denim out of our landfills and puts it to good use,” says owner, Laura Flynn. “Our customers are environmentally conscious and I’m sure will be eager to participate.”
Laura Jean Denim is a specialty boutique dedicated to helping customers find the perfect pair of premium denim for every occasion. Featuring jeans, tops, shoes and accessories from premium brands such as AG, Hudson, Frame, Frye, Fly London, Joie, Magashoni cashmere and more. Located in Newport, R.I., only a few steps away from the International Tennis Hall of Fame on Bellevue Avenue. Parking is available on Bellevue Avenue, William Street, and in the Bellevue Gardens Plaza.

Ryan Belmore is the Publisher of What'sUpNewp. 
Belmore has been involved with What’sUpNewp since shortly after its launch in 2012, proudly leading it to be named Best Local News Blog in Rhode Island by Rhode Island Monthly readers in 2018, 2019, and 2020 and an honorable mention in the Common Good Awards in 2021.

Born and raised in Rhode Island, Belmore graduated from Coventry High School and the Community College of Rhode Island. In addition to living in Newport for 10 years, he has lived in Portsmouth, Coventry, Providence, Smithfield, Burrillville, and East Greenwich.

Belmore currently serves as Vice President of the Board Of Directors for Fort Adams Trust and on the Board of Directors for Potter League For Animals. He previously served on the Board of Lucy's Hearth and the Arts & Cultural Alliance for Newport County.

Belmore and his wife, Jen, currently live in Alexandria, Virginia, a move they made in 2021. Read more about that here -

Belmore visits Newport every couple of weeks to support the 12+ paid contributors What'sUpNewp has on the ground across Rhode Island, a place he called home for 39 years.

Belmore is a member of Local Independent Online News (LION) Publishers, Society of Professional Journalists, and the North American Snowsports Journalists Association.

In 2020, Belmore was named Member of the Year by LION and won the Arts & Cultural Alliance of Newport County's Dominque Award.
Belmore can be contacted at and 401-662-1653.