Local and Independent. Engaged Readers. Cost-Effective Advertising

Our team believes that great local advertising helps to supplement great local content. Our aim is to partner with companies to create great local advertising that readers actually want to see and engage with.

We work with our advertisers to craft campaigns that are effective at reaching a large, local audience.


WhatsUpNewp.com

Founded in 2012, What’sUpNewp is Newport, Rhode Island’s most-read local news and lifestyle publication.

What’sUpNewp was recognized in 2018, 2019, and 2020 by Rhode Island Monthly readers as Rhode Island’s best local news website.

What’sUpNewp is a member of Local Independent Online News Publishers (LION) and Investigative Reporters & Editors (IRE). What’sUpNewp has been the recipient of multiple grants, including one in 2018 to report on Affordable Housing.

Boasting a highly-engaged audience of about 137,000 monthly users and 26,000 newsletter subscribers, What’sUpNewp reaches those who both live and work in Newport County and across Rhode Island.


Audience & Demographics

The typical What’s Up Newp reader is an affluent young professional between the age of 25-44, per Google Analytics.

But we also reach a wide range of locals, including military families, local government leaders, and long-time Newport residents.

  • Ages:  18-24: 27.5%, 25-34: 33.5%, 35-44: 15.5%, 45-54: 12.5%, 55+: 11%
  • Gender: Male: 54% | Female: 46%
  • Top 5 Cities (WUN) – Newport, Middletown, Providence, New York, Boston

What’sUpNewp Offers An Unparalleled Reach 

  • 301,215 Pageviews Per Month (Avg. monthly page views in 2021)
  • 137,385 Users Per Month (Avg. monthly users in 2021)
  • 50,000+ Social Media Followers
  • 26,000+ Newsletter Subscribers

Our goal is to partner with companies to create great local advertising that readers actually want to see and engage with via ads, sponsored articles, social media, and email.

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