West Tisbury, MA – MVYRADIO announced today that Mirelle Amaral Professional Organizer on Martha’s Vineyard, Bass River Blooms on Cape Cod, and The Karibbean Lounge in Hyannis will receive a grant of sixty underwriting messages each on MVYRADIO. The grant, valued at $1200 for each business, aims to support traditionally underserved business owners in the region. Each grant will provide a flight of 15-second messages, valued at $1200 for each grantee.
The Business Diversity Initiative, launched by MVYRADIO in 2021, seeks to amplify the voices of businesses owned by women, Black, Indigenous, and People of Color (BIPOC), immigrants, Asian Americans and Pacific Islanders, LGBTQIA+ individuals, people with disabilities, and veterans.
“The Business Diversity Initiative is a win-win,” said Tristan Israel, MVYRADIO Board member and Co-Chair of the Equity & Inclusion Action Group. “MVYRADIO is gratified to be able to help our local area minority-owned businesses and to spread the word of the work in the communities in our broadcast area.”
This round of grants brings the total value of airtime donated by MVYRADIO to the initiative to $45,000.
The selected businesses represent a diverse range of offerings. Mirelle Amaral Professional Organizer, a woman and immigrant-owned business, helps clients transform their homes into spaces of order and peace. Bass River Blooms, a woman-owned mobile flower shop operating out of a 1970 Ford pick-up, offers cut flowers and event floristry services. The Karibbean Lounge, a woman, immigrant, and BIPOC-owned business, serves Caribbean and American cuisine, cocktails, and live entertainment.
Applications for the next round of Business Diversity Initiative grants are open until December 31, 2024. Grants will be awarded in early January. Interested businesses can find applications and program details at www.mvyradio.org/diversity.
Generative artificial intelligence (AI) assisted a What’sUpNewp journalist with the reporting included in this story.
