Wayfinder Newport has appointed Keith Chouinard as director of sales and marketing, the hotel announced Tuesday.
Chouinard will oversee all sales and marketing initiatives for the property, including strategic partnerships, revenue growth and brand positioning as Wayfinder continues its relaunch.
Chouinard brings more than 20 years of leadership experience in the hospitality industry. He most recently served as chief operating officer for The Newport Experience, where he was responsible for operational and financial excellence across a diverse portfolio that included two hotels, a restaurant, a seasonal waterfront event venue, a 175-slip marina, and a 101-foot schooner.
Before that, Chouinard was director of sales and marketing at The Chanler at Cliff Walk, where he helped position the property for a Forbes Five-Star rating and led it to record performance. His career also includes senior sales and marketing roles with Hotel Viking, Revere Hotel Boston Common and the Hyatt Regency Newport Hotel & Spa, where he achieved top market performance in revenue per available room for three consecutive years.
A graduate of the Isenberg School of Management at the University of Massachusetts Amherst, Chouinard began his hospitality career as a banquet server at Danversport Yacht Club. He has since held leadership positions at resorts including Boulders Resort & Spa in Scottsdale, Arizona; Vail Cascade Resort & Spa in Colorado; and Ocean Edge Resort & Golf Club in Cape Cod, Massachusetts.
Chouinard has been an active member of the Newport hospitality community for more than a decade and has served as chairman of the board of Discover Newport.
Developed by Dovetail + Co, Wayfinder Newport features more than 1,000 works by Rhode Island artists and products from Shore Soap Co. and O&G Studio. The property is part of Wayfinder Hotels, a collection of properties from Hawaii to the East Coast.