The opulent mansions and picturesque waterfronts that have made Newport a destination for sophisticated travelers are now gracing the windows of luxury retailer Saks Fifth Avenue’s most prestigious locations.
Rhode Island Commerce announced Tuesday (June 24) that a new collaboration with Saks will showcase Newport’s Gilded Age elegance and coastal beauty through elaborate window displays at the retailer’s iconic New York City flagship store, alongside Providence imagery, and in-store installations at locations in Atlanta, Washington D.C., Chicago and Los Angeles.
The meticulously designed window displays in Manhattan transport viewers to Newport’s most iconic destinations, featuring the city’s famous Gilded Age mansions and scenic waterfront vistas alongside Providence’s cobblestone streets and historic architecture. The displays are currently on view and will remain through July 2.
Beginning July 1, select Saks locations will unveil in-store displays designed to immerse customers in what the retailer describes as Rhode Island’s “nautical and artistic lifestyles,” drawing heavily from Newport’s maritime heritage and cultural sophistication. These installations will run through July 30 and feature curated merchandise reflecting the area’s vibrant culture and creativity.
“Partnering with Saks Fifth Avenue allows us to showcase the beauty and sophistication of Rhode Island to everyone who passes by their iconic windows every day,” said Rhode Island Secretary of Commerce Liz Tanner. “This collaboration not only highlights our state’s stunning landscapes and rich culture, but it also helps drive tourism, which plays an important role in strengthening Rhode Island’s economy.”
The partnership capitalizes on Newport’s storied history as a playground for America’s elite and its century-long reputation as a destination for discerning travelers. Shoppers can browse a curated collection of Rhode Island-inspired looks at saks.com/rhodeisland.
Rhode Island Commerce serves as the state’s official economic development organization, working to promote long-term economic health and prosperity. Its tourism division partners with local convention and visitors’ bureaus and chambers of commerce to boost economic opportunity through domestic and international tourism promotion.
