Thousands of runners, dressed as Santa’s, are expected to participate in the inaugural Santa Hustle 5k and Half Marathon in Newport, RI on November 20th.

The Santa Hustle, produced by Illinois-based Adrenaline Sports Management, is a road race series where runners are provided with a Santa hat, beard, and a lightweight performance hoodie to wear while running in a 5k or Half Marathon. The event currently organizes similar races in 8 other cities – Chicago, IL;  Sevierville, TN; Indianapolis, IN; Sandusky, OH; Milwaukee, WI; Galveston, TX and S. Portland, ME.

“We’re celebrating our inaugural year hosting this event; we are thrilled to be building on that,” said Aaron Del Mar, Adrenaline Sports Management founder. “There’s no better way to ring in the holiday season!”


Fifteen hundred runners are expected to participate in the 5k and half marathon run/walk that is scheduled to begin and end at Easton’s Beach at 7:00 am.  A press release for the event, says that “Cookie and candy stations, along with holiday music and cheer, will fill the course along Newport’s beautiful lake front.”

Organizers say proceeds from The Santa Hustle will benefit Toys for Tots. The event also is an official drop-off spot for unwrapped toys for the Toys for Tots program. Awards and customized Santa Hustle medals will be given to the top three male and female finishers in each age group, along with the overall top three finishers.  Each participant who completes the course will receive a finishers medal.

Cost of registration for the 5k is currently $45 and $65 for the Half Marathon.

For more information and to register, visit

Permit For The Event Still Needs To Be Approved

What’sUpNewp learned about the race last week when some of our loyal readers, who have signed up for the race, shared with us that there were no details or communication from the race organizer. Upon reviewing the site for the race, observing some on social media questioning the lack of details regarding the event (location of start, race route and race charity). Reviewing city permits, What’sUpNewp learned that organizers had not yet gone in front of Newport City Council for permits and approval.

“We are working hard to get everything ready to go for the event and we have been in constant communication with everyone involved within the city and venues (Easton’s Beach). Our Race Director and I were in Newport last week and met with everyone involved to get on the same page as we finalize course, race site and parking details. Unfortunately, we were delayed this summer/fall by scheduling conflicts within the city and couldn’t get on the City Council agenda earlier because of it.,” replied Bryan Ganek, Chief Operating Officer for Adrenaline Sports Management on October 11th after we contacted Adrenaline Sports Management.

Newport City Council encourages events to apply for permits and approval at least two months in advance of their event, if not sooner.

Newport City Council meets almost every other Wednesday throughout the year, Ganek says that Adrenaline Sports Management hopes to be on the next Agenda (which would be October 26th, not the 25th as he stated),
“We will be on the October 25th agenda and will have the following submitted today – Start/Finish at Easton’s Beach (inside West Parking Lot), Half Marathon Course (extremely similar to Newport Half course, with a small change near Fort Adams) and 5K Course (Down and Back using Memorial Blvd and neighborhood streets),” Ganek shared via e-mail on October 11th.

The agenda is set to come out for the October 26th City Council meeting on Wednesday, October 19th. If there are any issues with the application, or if the application doesn’t land on that agenda, the Newport City Council will meet next on November 9th.

“While we fully plan on holding this event in Newport, we would ALWAYS refund registration fees to the runners if the race does not get approved by the city,” Ganek told What’sUpNewp.

This story will be updated when more information is received.

Ryan Belmore is the Owner and Publisher of What's Up Newp. He was born and raised in Rhode Island and graduated from Coventry High School. He serves as Vice President of Fort Adams Trust and serves on the Board of Directors for Potter League for Animals. Ryan also is currently the Senior Editor - North America for Mountain News, publisher of OnTheSnow. Ryan is a member of Local Independent Online News (LION) Publishers and North American Snowsports Journalists Association (NASJA).