I know that we have already melded into the Newport Jazz Festival and we folk’d on pretty hard here at What’s Up Newp as far as coverage. BUT, I would like to write a very belated dedication (and quasi love letter) to CLIF Bar & Company for their work last weekend. If any of you festival goers saw the CLIF tent, you may have been under the impression that they were simply (and solely) providing us with delicious peanut butter filled snacks. Clif Bar’s presence at this years Newport Folk Festival was so much more than supplying us with neatly packaged and nutritious energy bars, but to connect the community with some of their favorite artists.

The rent tent that CLIF Bar occupied was a gateway into a musical dimension, holding space for Brett Dennen and Wild Child to autograph limited edition vinyl releases of their newest LP’s. Lines wrapped around the tent with hopeful festival goers waiting to see if they were lucky enough to get one of Wild Child’s 75 copies of “Pillow Talk” or one of the 30 copies of Brett Dennen’s “Por Favor”. Once all of the records were given away, both bands stayed at the tent to take photos, sign t-shirts and tickets. Now, I did not see anyone get their hands or face (or any other body part) signed, but that isn’t to say it didn’t happen.

What’s for breakfast/lunch/dinner?
What’s for breakfast/lunch/dinner?

“It was really great to see the impact that we made by creating such an amazing experience at and around the festival that festival goers could really get excited about!”

–          Nick Rice, Regional Marketing Manager – Northeast @ Clif Bar & Company

I was present at both record signings and I have to say, I couldn’t stop smiling. Watching festival goers meet their favorite artists gave me such joy, the event itself embodied everything the Newport Folk Festival stands for: community.

“This year’s CLIF activation with Wild Child at Newport Folk Festival was one of the most effective and seamless I have ever seen at a music festival.  CLIF provided a way for Wild Child fans to receive exclusive merchandise and meet the band at the CLIF tent. This experience was very much in line with the vibe of the festival and the band and was a major value add to our festival experience.”

–          Pat Cassidy, Artist Manger – Wild Child

Rayland Baxter unloading gear for Friday’s after party in Narragansett, Rhode Island.
Rayland Baxter unloading gear for Friday’s after party in Narragansett, Rhode Island.

CLIF Bar also played a huge role in the afterparties at Newport Blue’s Cafe. For having this past year be their debut at Newport Folk Festival, they certainly made a huge impact. In conjunction with the three after parties at the Newport Blues Cafe, CLIF and Pledge Music (shout out to Jayce!) also sponsored an after party featuring live performances by Rayland Baxter and Wild Child.

The amazing crew at CLIF also gave away a few tickets for said events, as well as generously inviting festival goers and festival staff to enjoy the post fest activities (and energy bars). I personally want to thank them for their generosity, good vibes, and enthusiasm for what they do. Their respect for the festival was evident. Cheers, CLIF. When’s the next party?

The ultimate mugshot of me with Raury and Rayland Baxter. Don’t I look pretty?
The ultimate mugshot of me with Raury and Rayland Baxter. Don’t I look pretty?

Jillian Tullgren

Jillian Tullgren is the Lifestyle Editor of What'sUpNewp. She enjoys a quality cup of properly steeped green tea and only writes in a black Moleskin. Follow her on Instagram @gypseachild.