MVYRADIO announced this week that it has awarded its latest round of quarterly ‘Business Diversity Initiative’ grants to four local businesses.
This round, Boxed in Black, Boutique on the Buy Way, Legacy Week on the Vineyard, and Shored Up Digital were selected to receive a grant of sixty underwriting messages each on MVYRADIO to be used to inform the public about their business. The flight of 15-second messages is valued at $1200 for each grantee. So far, MVYRADIO has donated $34,800 worth of airtime to this initiative.
MVYRADIO’s Business Diversity Initiative was created to offer underwriting messages to traditionally under-served business owners, including businesses that are owned by women, those who identify as black, indigenous or people of color, immigrants, Asian Americans and Pacific Islanders, as well as members of the LGBTQIA+ community, the disability community, and veterans.
“MVYRADIO is gratified to not only help our local area businesses that are owned by women, minority communities, veterans, disabled people and the LGBTQIA+ community but also to reach new parts of our broadcast area that may not be familiar with us. We hope many more folks will take advantage of this opportunity and apply through a very simple process for one of our of quarterly ‘Business Diversity Initiative’ grants” said Tristan Israel, MVYRADIO Board member and Co-Chair of the Equity & Inclusion Action Group. “Since 2021, we have been pleased to be able to help local minority-owned businesses tell their unique story to our MVYRADIO listenership.”
This quarter’s grantees are:
Boutique on the Buy Way in Falmouth: https://boutiqueonthebuyway.com/ A woman-owned, environmentally-friendly upscale resale consignment shop offering resort wear, designer clothing, sunglasses and handbags.
Boxed in Black in Cranston, RI: https://boxedinblack.com / a woman and BIPOC owned on-line business offering a thoughtfully curated selection, celebrating diversity with a spotlight on Black and Brown-owned brands.
Legacy Week on the Vineyard in Bronx, NY: https://legacyweekonthevineyard.com/ a woman and BIPOC owned business, a week of events created to engage, empower, and highlight the bond of the alumni and students from all Historically Black Colleges and Universities.
Shored Up Digital in Edgartown and Falmouth: https://www.shoredupdigital.com/ , a woman owned a social media management and digital marketing agency based on Martha’s Vineyard and Cape Cod, working with small business owners and tourism organizations to help provide the tools they need to grow their brands online.
Applications for the next round of grants have already opened. The deadline is March 31 2024, with grants awarded in early April. The application and more information on the program can be found at www.mvyradio.org/diversity.