IRVINE, Calif.-Weedmaps, the premier destination for consumers to discover cannabis products and retailers, announced today its second virtual 4/20 event, “Even Higher Together,” to celebrate the holiday. Hosted by Snoop Dogg with co-headliners A$AP Rocky and Jhené Aiko, the virtual event will include appearances by Wiz Khalifa, Mike Tyson, G-Eazy, Rebelution’s Eric Rachmany, Berner, The Alchemist, TOKiMONSTA, Ms. Pat, Too $hort, Jaleel White, Bam Marley, and more.

“Weedmaps’ virtual 4/20 event is going to be phenomenal,” said Snoop Dogg. “Anything celebrating cannabis and the culture around it, you know I gotta be there. Cannabis brings people together and Weedmaps is doing just that. I’m also dropping my new album, From Tha Streets 2 Tha Suites on 4/20, to give my fans a little something to smoke to on this holiday, ya dig?”

The virtual event will ring in 4:20 across all U.S. continental time zones and include a variety of never-before-seen performances, including Wiz Khalifa hosting a cypher featuring Taylor Gang members and more, with beats supplied by world-renowned producer The Alchemist. Additionally, Mike Tyson, Too $hort, and Jaleel White will get together with celebrity chef Nikki Steward, as she cooks up the perfect 4/20 brunch.

“Despite the last year being a challenging one for everyone, there is ample reason to celebrate given the momentum we’ve seen in cannabis legislation across the country, and we wanted to, once again, give our community a way to do so safely,” said Juanjo Feijoo, chief marketing officer, Weedmaps. “As cannabis becomes more widely accepted and as the industry experiences significant growth, Weedmaps is steadfast in its commitment to bring together consumers and businesses as we continue the fight for a more inclusive industry. In that vein, we’re excited to bring together top talent to create an eclectic event to celebrate the progress that’s been made thus far and unite for the necessary work that is ahead.”

To highlight the importance of criminal justice reform, decarceration, and equity in cannabis for Black, Indigenous, and People of Color (BIPOC) communities, WM TEAL (Together for Equity, Access & Legalization) and Last Prisoner Project will bring together activists who have been previously incarcerated for cannabis crimes, as well as M-1 of dead prez, for the Last Prisoner Project Justice Session, moderated by rapper and activist Talib Kweli. There will also be an opportunity for attendees to donate directly to the Last Prisoner Project throughout the virtual event to support those incarcerated for cannabis crimes and their reentry into society.

Beginning at 1:00 p.m. PDT on Tuesday, April 20, adults 21 and older in the U.S., Canada, and Mexico can tune into the free virtual celebration for one day only by visiting weedmaps.com/wm-420. Adults living in states where cannabis is legal are encouraged to check out weedmaps.com or download the Weedmaps app on iOS or Android to find the latest deals ahead of the festivities.

Founded in 2008, Weedmaps’ mission is to power a transparent and inclusive global cannabis economy. As WM Holding Company’s (WMH) business-to-consumer (B2C) platform, Weedmaps provides consumers with the latest information about cannabis and cannabis products, and connects its retailer and brand clients to those highly engaged consumers on its website and mobile apps.

WMH holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since its inception, WMH has worked tirelessly, not only to be the most comprehensive platform for consumers, but also to build the software solutions that power business compliance in the space; to advocate for legalization, social equity, and licensing in many jurisdictions; and to facilitate further learning by partnering with dozens of subject matter experts in providing detailed, accurate information about the plant.

The Last Prisoner Project (LPP) is a nonprofit organization dedicated to cannabis-related criminal justice reform. As the United States moves away from the criminalization of cannabis, giving rise to a major new industry, there remains the fundamental injustice inflicted upon those who have suffered under America’s unjust policy of cannabis prohibition. Through intervention, advocacy, and awareness campaigns, the Last Prisoner Project works to redress the past and continuing harms of these inhumane and ineffective laws and policies. Visit www.lastprisonerproject.org or text FREEDOM to 24365 to donate and learn more.

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