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Your source for what’s happening in Newport County and across RI

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October 16, 2018

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What’sUpNewp Overview & Audience Snapshot:


What’sUpNewp is dedicated to covering all that’s happening, new and to do in Newport County, from where to enjoy brunch on Sunday to what’s happening at City Hall.  What’sUpNewp combines native content with the most valuable content and information from local, regional and national media sources; we are the number one online source in Newport County for information and our readers are the most informed. Since 2012, the site has become the leading source for tourists and locals to discover “what’s up” around the City-By-The-Sea.

What we do

We publish 5-10 stories a day on www.whatsupnewp.com, send a handcrafted newsletter each morning at 5:00 a.m. and do original reporting straight to Instagram, Twitter and Facebook. More than likely, you can catch someone from our team out and about in The City-By-The-Sea attending an event or supporting our arts and entertainment scene.

How large are we?

  • Monthly Unique Visitors: 45,000+
  • Monthly Page views: 120,000+
  • Daily Newsletter Subscribers: 11,000+
  • Facebook Followers: 20,500+
  • Instagram Followers: 6,700+
  • Twitter Followers: 5,150+


Note: We’re proud of our numbers because unlike other local media companies, we don’t publish national stories (Associated Press, Wire, etc) and we don’t do gimmicky slideshows to juice pageviews. We also have large, growing followings on Instagram, Facebook and Twitter.

What type of person reads What’sUpNewp?

We’re the news source for young, intelligent tastemakers who care as much about the local brands they support as the local news that they consume.

  • Young: 76.5% of our audience is between the ages of 18 – 44.
  • Tied to Newport County: 348,222 out of the 962,623 total sessions in 2016 were from Newport County, 167,324 were from users in Boston and New York City (likely have a second home here, travel to Newport often or are extremely passionate about Newport).
  • Balanced. 54% are male and 46% are female.


Here’s How It Works


Job Postings – $25.00

Businesses of all shapes and sizes use the What’sUpNewp Job Board to recruit the best minds and top talent in our city. Postings are featured at the top of our weekly job posting story, in a daily morning newsletter, shared on Twitter, Facebook and throughout the site. Postings are live for 60 days.

Home/Apartments – $25.00

Home and apartment postings are promoted throughout our site, in our newsletter, and on our social channels. Posts are live for 60 days.

Featured Events – $25.00

Event postings are promoted throughout our site, featured at the top of our events calendar page, included in our newsletter, and shared on our social channels. Posts are live for 60 days.

Interested in other advertising options, visit our Advertising Page.